As lead producer for H&R Block’s Responsibility Island, I led the creative development and execution of an original reality TV parody series in collaboration with creative agency Piro Inc. Designed to engage Gen Z audiences through humor and relatable storytelling around financial literacy, the five-episode micro-series debuted on February 16, 2024 across The Roku Channel, YouTube, and H&R Block’s owned platforms. The campaign garnered widespread media attention for its fresh and unexpected blend of comedy, romance, and education.