A little giggle. A little dribble. A lot of truth.

A Four-Part Campaign to Break the Silence

As lead producer on Poise’s four-part “Stop Whispering” campaign featuring Katherine Heigl, I helped bring honest, relatable storytelling to a topic most brands avoid. From workshopping creative to locking locations, shaping the budget, and mapping out production logistics, I was deeply involved in every phase of production— building a world where pelvic health could finally be discussed with humor and heart. We set out to break the silence around bladder leaks — and did it with a little laughter, and a lot of collaboration.