DISRUPTION
BY DESIGN.

Oura – “Give Us the Finger”
Together with 40 seasoned legends and a motorcade of NYC taxi cabs, we took over the streets to Give NYC the Finger. This was our NYC stunt for Oura’s “Give Us the Finger” campaign. Disrupting the city’s usual rhythm, we took a tongue-in-cheek provocation and turned it into a street-level social experiment, sparking curiosity, conversation, and plenty of double takes. Part brand campaign, part public statement, the idea was to reclaim aging—and make it loud, proud, and impossible to ignore.