This one was a Goliath. Over 18 production days, I served as Assistant Director and Co-Producer alongside the incredible John Noonan for a massive global campaign for the Infiniti QX Series — shot for GCC, PRC, and U.S. territories.

With two full teams, eight vehicles, and a footprint that stretched from downtown Seattle to deep in the Cascades, we pulled off a multi-layered production that spanned city closures, highway takeovers, and remote mountain unit shoots — all with zero margin for error.

This project was a masterclass in coordination, scale, and pushing creative logistics to the edge — and getting it done.