
20 Years of Beauty
Director | Producer: Krizia Vega
Agency: Edelman
Production Company: PopSocial
Client: Ogilvy
Dove Pledges to Not Use AI Models in Lieu of Real Women in Its Advertising
For this production, I had just one week from award to final delivery — producing and directing our first shoot with Reba in Los Angeles, turning around the cut in under 24 hours, and then immediately flying out to capture Drew Barrymore, Marsai Martin, and Beanie Feldstein, delivering that second piece within 48 hours.
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Generated 3 billion media impressions
Resulted in over 490 media placements
Led to +2.8pts lift in brand love and +1.5pts lift in consideration